Michael Beener
Creative Designer
The Coast Starlight, one of the company’s busiest and most popular routes operates between Los Angeles and Seattle. As a test, it was the first Amtrak long-distance train to feature Business Class, an upgraded option to Coach Class.
As the program was a initially a trial, it was given a limited launch budget. A handful of printed marketing materials were developed to reach potential customers.
Materials included information distributed onboard trains,
point-of-purchase locations, and placed in stations.